The PowerShot A series from Canon has already produced a number of winners in compact digital cameras.  Canon is augmenting the range with two models dedicated to versatility and creativity:  The PowerShot A540 and A530.
Step up to 6.0 megapixels of imaging power and a genuine Canon 4x optical zoom - it's all within your reach with the PowerShot A540. You'll see the difference 5 megapixels of resolution make when you crop images and make enlargements that are true-to-life and filled with rich detail. With a 4x optical zoom, you're ready to capture a broad range of shots. Snapshots, landscapes and everything in between are rendered with the clear, bright quality of genuine Canon optics.

Canon's DIGIC II Image Processor is designed to improve processing speed and image quality, so DIGIC II provides markedly faster startup, autofocus and playback, plus it assures that every image is more colorfully vibrant.

The PowerShot A540 includes a widescreen resolution option, producing images and film clips that are perfect for your widescreen TV or computer monitor.  The PowerShot A540's Print/Share button makes direct printing easier than ever. Simply connect the A530 to a Canon CP, SELPHY or PIXMA Photo Printer or any PictBridge compatible photo printer, press the lighted Print/Share button and print! Also use the Print/Share button to transfer images to a computer

The PowerShot A540 features a new ISO 800 setting that reduces the effects of camera shake and sharpens subjects in low-light situations when shooting with high shutter speeds, giving you greater flexibility for shooting.
With an additional 21 shooting modes, including the settings in Special Scene mode, you can produce breathtaking pictures even when shooting conditions are tough.

With powerful and versatile performance, the PowerShot A540 will unleash your creativity and will offer you a great digital camera experience, regardless of your skill level!