The PowerShot A series from Canon has already produced a number of winners in compact digital cameras.  Canon is augmenting the range with two models dedicated to versatility and creativity:  The PowerShot A530 and A540.
Step up to 5.0 megapixels of imaging power and a genuine Canon 4x optical zoom - it's all within your reach with the PowerShot A530. You'll see the difference 5 megapixels of resolution make when you crop images and make enlargements that are true-to-life and filled with rich detail. With a 4x optical zoom, you're ready to capture a broad range of shots. Snapshots, landscapes and everything in between are rendered with the clear, bright quality of genuine Canon optics.

Canon's DIGIC II Image Processor is designed to improve processing speed and image quality, so DIGIC II provides markedly faster startup, autofocus and playback, plus it assures that every image is more colorfully vibrant.